How CJ沃克夫人 Became America'的第一位黑人女性百万富翁&彻底改变了护发行业

2020年3月26日

Netflix刚刚在其平台上首播了全新的系列-  Self Made: The story of CJ沃克夫人, who played by Octavia Spencer, tells the story of a entrepreneur, activist, 先锋,也广泛 known as America'首位黑人女性百万富翁。

This story is an important one to be told in black history as many are likely only hearing about CJ沃克夫人 through this series and as a result, many will naturally be wanting to know more about her. She was someone that if 她 was around today, would most probably be referred to as an 'influencer' due to her platform and how 她 used her platform to speak out on issues that 她 deemed important - which in her situation was the mistreatment of black people in society at the time.

 

Read the real life story behind CJ沃克夫人, below. 

 

Sarah 品种爱 (1867-1919) who is otherwise known as CJ沃克夫人, was born after the Emancipation Proclamation in 1863 and was born on the Louisiana plantation where her family were 奴隶。她出生于1867年。

 

品种爱's的财富全部来自她的头发护理和产品,她由此开创了我们现在称为黑发护理和化妆品行业的元素。在1890年代成长 she was experiencing 脱发就像水暖'那时又前进了 people didn'不能像现在那样洗头。结果,更多的人的头发出现了问题。她对此的解决方案是 creating her own home made line of products after 她 found displeasure with the ones that 她 bought from stores. Her own unique products were so good that 她 decided to market them to the masses under her new name - 'Madam CJ Walker'并拥有称为 ‘Madam Walker’ 奇妙的头发种植者 ’.

 

她的任务始终是 促进头发健康生长,她的许多产品都包含硫磺,硫磺是一种对头皮和皮肤有益的成分,她的 治疗方法还包括定期洗头。她还被认为是热梳的早期营销者之一。

 

Her products became so successful that 她 became the first black American woman to ever be known as a millionaire. At a time when racial inequality was at its worst and amongst a time where violence and discrimination against black people was at its highest, 她 was one who managed to succeed against all the odds put in her way. Her success allowed her to give opportunities to thousands of black women throughout the country. She contributed to worthy causes relating to the black community 并被广泛称为慈善家和女商人。 

 

CJ沃克夫人 couldn't have achieved what 她 achieved alone, 她 was inspired by the strong communities 她周围的黑人妇女给了她指导 -在教堂和 National Association of Coloured Women. The communities 她 had around her made her see that 她 was more than her reality and that 她 could be more for herself and for the people around her. There were also others who 她 surrounded herself with in the marketing and running of her business and with these people that 她 worked with, 她 was able to create the foundations of the industry that we know today. 

 

Her story is a shining example of the importance of innovation, building and empowering a successful team, being able to market effectively (as there were others marketing similar products, but 她 was able to make her products stand out from the rest), and not letting your life situation limit or define you as 她 was able to. Many of these elements are important and forever relevant in this day and age.

 

Netflix系列自然夸大了CJ Walker的几个方面's story to create drama and to focus on some of the key issues that 她 faced on her journey. If you want to find out more about CJ沃克夫人 and do your own research, you can go to her website -  http://madamcjwalker.com

 

作家:Tonte Bo Douglas


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